SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet
There are many people who have just enough knowledge of the way the Internet and search engines work to know that search engine optimization is important, but not enough knowledge to know that it will not just solve all your problems. SEO is not something you can apply and then sit back and wait for people to visit your website. Yes, it is important and it is an extremely clever concept, but the incorrect application of SEO will no more increase your website traffic than handing out free balloons will make an ice cream shop’s profits go through the roof. ...
Is There Such A Thing As Too Much SEO?
It is obviously not easy to write good, SEO-compliant content for a website and still have a standard of content which will impress your readers, and this often shows in the more amateurish attempts at writing a website. One mistake a lot of people make is in thinking that the more they use a keyword, the better it will be for their website. This often results in the writer frequently using the keyword once every other sentence or a similar density. Their reasoning is understandable. If some SEO is good, then a lot of SEO will surely be excellent? However, SEO ...
Black Hat SEO – A Bad Idea Disguised As A Cunning Plan
Since the development of Search Engine Optimisation as a concept, there has been a fairly obvious temptation for some people to try to rig the system in their favor by using the principles of SEO in a less-than-honest way. Because the idea of SEO is that keywords create cash, the idea that has occurred to a lot of people can best be summed up in the following sentence: “If they want keyword volume, we’ll give them keyword volume”. This tends to occur in the shape of website text that contains nothing but keywords. Of course, this means that the website will ...
SEO Information
For as long as the Internet has been around, it still remains a carefully guarded...
One of the important factors in ranking well on search engines such as Google is...
A ‘spider’ is an automated program that is run by the search engine system. Search...
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Benefits of a generator sitemap Generator sitemap programs can be downloaded from...
The concept of unique content is inextricably linked to the issue of duplicate content....
One of the major mistakes made by newcomers to the internet marketing world is to...
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Latent Semantic Indexing Now, more than ever, the search engines are using a technology called Latent Semantic Indexing (LSI) to determine a website’s relevance. Latent Semantic Indexing or LSI for short is a complex search engine algorithm that not only looks for keywords on a page but also looks for other words (synonyms) that commonly appear... [Read more of this article]
The Seven Deadly Sins of SEO: #7 “Avoid Black Hat Techniques”
They appear every so often on internet marketing forums; people claiming to have discovered a fool proof “black hat” search engine optimization technique. Their technique, available for a price, will propel your website to the top of the search engine listings – and of course they guarantee you’ll never get caught. Now, think... [Read more of this article]
The Seven Deadly Sins of SEO: #6 “Title Stacking”
When it comes to search engine optimization, one of the most useful tools in a web developer’s arsenal is the < title > tags within HTML code. Unlike articles, which must be based around keywords (a procedure which is never easy), the < title > tag is a section of code which you can pack with your keywords – all without having... [Read more of this article]
The Seven Deadly Sins of SEO: #5 “Hosting Viruses, Malware or Other Nasties”
This may seem obvious; no search engine is going to rank you well in their search results if their bots discover that there is spyware, malware, viruses or any other kind of internet nasties contained within your website. In fact, if a bot does discover such content, your site will most likely be removed and blacklisted for good. So that’s simple... [Read more of this article]
Have you ever heard the phrase ‘falling in with a bad crowd’? Well, if you link to websites that search engines consider ‘bad’, that’s the search engine optimization equivalent of falling in with a bad crowd. While your website may not be intrinsically ‘bad’ in itself, if you promote (by linking) sites that... [Read more of this article]
Among those well versed in internet marketing, duplicate content is something of a sticky issue. The exact nature of the problem is in what constitutes duplicate content, with some internet marketers insist anything that has previously been written on any other website qualifies as duplicate content – while others say it only matters for the same... [Read more of this article]
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